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- Above 60% of home sellers and buyers were comfortable with electronic document signing in 2020.<\/li>\n\n\n\n
- About 79% of Americans expressed their interest in using 3D virtual home tours and digital floor plans,<\/li>\n\n\n\n
- About 68% of Americans prefer to take a video home tour with a property agent instead of wasting their time viewing a property in person.<\/li>\n<\/ul>\n\n\n\n
Have a look at some of the most popular real estate websites<\/a> in the US as of October 2021, based on unique monthly visits:<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
Now, you might be wondering what the benefits of having a real estate app are. A property management app helps real estate agents build a better business and keep their clients happy, making it one of the best investments in your career.<\/p>\n\n\n\n\n\n
<\/span>Significant Benefits of Building a Real Estate Mobile App<\/span><\/h2>\n\n\n\n
Here are six significant benefits of building a real estate mobile app that will help you understand why it\u2019s one of the best tools you can use to grow your business.<\/p>\n\n\n\n
1) Brand Recognition<\/h4>\n\n\n\n
After all, your logo and company name will be right on it. This makes it easy for clients to identify you if they can spot your business\u2019s mobile app as they\u2019re scrolling through their smartphone. Take advantage of brand recognition by ensuring that all of your company\u2019s apps have a unique and memorable design and style.<\/p>\n\n\n\n
Your customers should be able to quickly identify you from your competitors just by checking out what an app looks like, so choose an aesthetically pleasing layout for optimum results.<\/p>\n\n\n\n
2) Improves Communication With Your Clients<\/h4>\n\n\n\n
You can provide your clients with instant updates on any change within their listings or neighborhood with an app.<\/p>\n\n\n\n
You can also set up push notifications to let them know if something interesting is happening with their homes (for example, if they are meeting their listing goals).<\/p>\n\n\n\n
A mobile app will make it easier for you and your client to communicate, but it will also give them peace of mind knowing that you can reach out.<\/p>\n\n\n\n
3) Increases sales<\/h4>\n\n\n\n
Inman News found that an astonishing 41 percent of real estate agents who use mobile apps experience a revenue increase, while only 17 percent see their revenue decrease.<\/p>\n\n\n\n
The same report noted that 53 percent of salespeople had grown their business with mobile apps. Those who have adopted technology for business-to-consumer (B2C) transactions reported higher customer satisfaction than those without one.<\/p>\n\n\n\n
With how interconnected our lives are thanks to mobile technology, it\u2019s no surprise that using apps may help you boost your income; it\u2019s just surprising how few people are taking advantage of them. If you build one or use an existing app like Mafara, Homesnap, or Mapnificent, you can experience similar results.<\/p>\n\n\n\n
4) Makes you organised<\/h4>\n\n\n\n
Though building your real estate, a mobile app can feel overwhelming and, at times, like something you have no control over, being organised is an essential part of it.<\/p>\n\n\n\n
Keeping your tasks well organised helps you track your progress towards hitting critical deadlines and other metrics that will eventually lead to your ultimate goal of seeing your project from conception through completion.<\/p>\n\n\n\n
Being organised also lets you make sure that everything stays on track as far as finances are concerned, making sure that you aren\u2019t coming up short because there was some mix-up or miscalculation somewhere along the line.<\/p>\n\n\n\n
5) Boosts productivity<\/h4>\n\n\n\n
According to The Economist, UBS found that portfolio managers who had access to instant data from mobile devices traded up to 20 percent more aggressively than those without.<\/p>\n\n\n\n
Using mobile technology has also boosted productivity in other industries. A study by McKinsey & Company, a consultancy, found that real-estate agents using mobile devices sold houses faster and at higher prices than those without.<\/p>\n\n\n\n
Your team can access property information on their phones or tablets whenever they want\u2014anywhere they are\u2014it makes it easier for them to complete tasks efficiently and accurately.<\/p>\n\n\n\n
They\u2019ll be able to optimize their day-to-day work processes by completing tasks quicker, which will allow them to spend more time focusing on revenue-generating activities like prospecting or sourcing potential leads.<\/p>\n\n\n\n
6) Brings more leads<\/h4>\n\n\n\n
The ability to track and quantify leads is enormous for real estate professionals. It helps them verify how effective their campaign is and how well their agents engage with customers compared to other realtors in their region.<\/p>\n\n\n\n
A mobile app allows agents to receive updates, including newly-listed properties, special offers, and buyer reviews from potential customers on the go. This means you can visit homes in your locality when you\u2019re free rather than being tied down at the office every time new listings come up or when there are urgent matters for review.<\/p>\n\n\n\n
With mobile apps, you don\u2019t have to worry about missing out on great opportunities because they can be updated anytime and anywhere!<\/p>\n\n\n\n
<\/span>Key Features That are Contributing to the Success of a Real Estate Mobile App<\/span><\/h2>\n\n\n\n
As an app creator in this industry, it\u2019s essential to know what features contribute to your competitors’ success and the features of your mobile app to improve upon both. Here are some key features that are contributing to the success of the Real Estate Mobile App<\/a>.<\/p>\n\n\n\n
Easy Login or Sign Up<\/h4>\n\n\n\n
Providing your users with an easy login will allow them access on their mobile device just as they would if they were logging in on their desktop. It also cuts down on creating yet another username and password for them. However, you must protect that information once they have logged in.<\/p>\n\n\n\n
Database<\/h4>\n\n\n\n
One of two ways real estate mobile apps stay on top of buyers is by updating their database with new information. These listings, including their photos and details, can be accessed anytime and from any location, making it easier for agents to maintain quick contact with potential clients. In addition, an agent\u2019s database can also be synced with other services, allowing all necessary details to be sent out in emails at pre-programmed times.<\/p>\n\n\n\n
Search and Filters<\/h4>\n\n\n\n
The first step in helping your clients quickly and easily find what they\u2019re looking for is to make sure you have adequate, user-friendly search and filters. You can keep your app simple by focusing on 3 to 5 search options or create an in-depth experience with dozens of potential searches.<\/p>\n\n\n\n
Just make sure they\u2019re intuitive\u2014if users can\u2019t find their dream home within 2 minutes, they\u2019ll move on, and you won\u2019t get them like a lead!<\/p>\n\n\n\n
Geo-Location\/Map<\/h4>\n\n\n\n
Geo-location must be built into any real estate mobile app. Without it, potential buyers and sellers have no way of connecting in a meaningful way. (If you\u2019re not familiar with geolocation, think about what happens when you turn on your GPS on your phone.)<\/p>\n\n\n\n
Real estate companies must build their apps around geolocation so people can connect as soon as they become interested in selling or buying.<\/p>\n\n\n\n
Property Photos<\/h4>\n\n\n\n
You can\u2019t see what you\u2019re buying on an app, so make sure it comes with great photos. After all, you don\u2019t want buyers deciding they love your place to find out it needs major renovations. If you can\u2019t snap some good shots yourself, hire a professional photographer or have your listing agent do it for you.<\/p>\n\n\n\n
Virtual Video<\/h4>\n\n\n\n
Video marketing has increased in popularity, and it seems like more people have cameras on their phones than don\u2019t. Since it\u2019s become more accessible than ever for anyone to capture video, update your business website with virtual tours. These interactive 3D models help showcase your property from every angle and keep viewers engaged.<\/p>\n\n\n\n
Adding Property Details<\/h4>\n\n\n\n
This feature allows clients to quickly and easily find your listings in their area. When your potential customers can search through your offerings, you increase exposure. This enables potential buyers to find a perfect house quickly and efficiently.<\/p>\n\n\n\n
The more exposure you get from online users, including mobile app users, the greater your chance of closing on deals. You can list descriptions, photos, and details about each property for sale on your app for ease of browsing by mobile users.<\/p>\n\n\n\n
Multiple-Property Listing<\/h4>\n\n\n\n
This feature allows real estate agents and owners to upload multiple listings onto one app, allowing them to be more effective in their use of time. It is convenient for agents and property owners who want as many units on an app as possible.<\/p>\n\n\n\n
Push Notifications<\/h4>\n\n\n\n
The most commonly used feature that real estate agencies implement is pushed notifications. Push notifications are messages or alerts sent directly to users on their mobile devices. These alerts keep users up-to-date on what is happening in their neighborhood or city by alerting them when homes matching their search criteria fall into price range, or new inventory is available.<\/p>\n\n\n\n
Calendars<\/h4>\n\n\n\n
For your users to fully use your app, it should have a calendar feature. This will give potential buyers and sellers a clear view of their options depending on the day and time availability. Offerings can also be sorted based on events within users\u2019 schedules.<\/p>\n\n\n\n
Save Search and Favorite Listings<\/h4>\n\n\n\n
With so many properties on the market, home buyers are often inundated with search results, and would-be sellers have listings that span multiple web pages. To keep their searches organised, buyers can save listings or favourite them to have quick access to properties they\u2019re most interested in. Saved or favourited listings are typically highlighted in green, making it easy for home shoppers to find their favourite deals quickly.<\/p>\n\n\n\n
In-App Messaging<\/h4>\n\n\n\n
Now, there is another way for real estate agents and homeowners to communicate with one another on a mobile app. Simply use in-app messaging through your app\u2019s interface.<\/p>\n\n\n\n
In-app messaging can allow you or your client to send and receive photos and videos, voice recordings, as well as text messages right within their app\u2019s interface. It\u2019s easy, convenient, and won\u2019t add any extra work or complication!<\/p>\n\n\n\n
<\/span>The Factors that Determine the Cost of a Real Estate App<\/span><\/h2>\n\n\n\n
When you\u2019re trying to determine how much it will cost to hire an app developer<\/a>, the price tag can be scary.<\/p>\n\n\n\n
Six factors will impact the cost of your app. You\u2019ll be able to understand what it will take to develop an app.<\/p>\n\n\n\n
Scope: How complex is your app?<\/strong><\/p>\n\n\n\n
The greater complexity of your app, which has more features or complex UI, will lead to a higher cost. The most common way to establish your app\u2019s scope is to use MVC: Minimum Viable Product (MVP). This MVP is used to estimate how much work you should do.<\/p>\n\n\n\n
Platform(s): Which operating systems will you support?<\/strong><\/p>\n\n\n\n
Apple\u2019s iOS and Google\u2019s Android are probably your best bets. One can develop for Windows Phone 8 and BlackBerry 10 as well, but given their smaller market share and how similar they are to iOS, it\u2019s better to develop for one major platform instead of trying to keep up with two.<\/p>\n\n\n\n